In a move to combact kidnapping and general missing person cases, the South African government and Facebook have joined together to launched Africa`s first Amber Alerts programme.

The system enables the South African Police Service to seek assistance from the public when it is suspected that a child has been abducted and there is reason to believe there is an immediate and serious risk to the health or welfare of the child.

Through Facebook’s Newsfeed, the Amber Alert enables people to instantly share important information about the missing child and suspected abductor, such as a photo, hair colour and clothing with their friends, family and Facebook groups.

By working with law enforcement in helping to share the right information with the right people, Facebook aims to help reunite missing children with their families as soon as possible.

Speaking at the launch,  Facebook’s Director of Trust and Safety Emily Vacher had this to say,

“Amber Alerts is available in more than 20 countries worldwide, with more to follow. We are excited to partner with the South African Police Service to make Amber Alerts available in an African country for the first time.

“Africa is an important and growing market for us, and we are investing in our community across the continent. This partnership is a signal of our commitment to bringing the latest Facebook features to Africa, building communities, and giving people access to digital tools that improve their lives.”

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