Nigerian Singer Mr Eazi and his team have finally dropped the list of 30 artists who have been chosen for the second edition of his talent incubator and mentorship program dubbed emPawa Africa.

The list which comprises of completely new artists will see each of them receive a $10,000 grant to go towards a music video, along with mentorship from professional singers, producers, and video directors.

According to Mr Eazi, who spoke to Rollingstone, the second edition of his empawa Africa project will be more focused, providing fewer artists (30) with more resources ($10,000). “We wanted to be able to have mentors attached to everybody — that’s easier for 30 people than 100 people,” Mr. Eazi explains. “And we wanted to be able to spend the same amount of money but have people have more of it. The cost of videos and the cost of production have increased since the last time.”

The lastest class of empawa artists ranges wide than the maiden one, with 16 artists from Nigeria, eight from other countries in Africa, three from North America, and two from the U.K.

Notably among the new artists is Bosom P-Yung, who has since scored a major hit with his “Ataa Adwoa” song, racking up more than a million views in two months.

The 30 new emPawa artists will get the chance to learn from veteran hitmakers like DJ Maphorisa, E-Kelly, and GuiltyBeatz. In addition, they will have the chance to learn about YouTube — “how to take advantage of the platform and use it to the best of their ability,” says Vivien Lewit, Global Head of Artist Relations for YouTube Music, which is helping fund 10 of this year’s emPawa artists. “We’re working together around best practices: How to reach audiences, connect with fans, and engage with them in ways that create not only viewership of music videos but awareness around their stories.”

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The initiative has already seen success from its first edition, with Poverty hitmaker J.Derobie and Baby hitmaker JoeBoy now considered mainstream artists.

 

 

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