The news is finally out ! after the many speculation and anticipation, Netflix has launched in Nigeria.
There were already rumours regarding this announcement, after the streaming giant acquired Genevieve Nnaji’s Lionheart in 2018, which explicitly made it clear they were interested in Original African content.
Now, the cat is out of the bag, with the huge market for movies and a very robust entertainment industry in Nigeria, Netflix has officially made it presence felt on the Nollywood scene, the company shared this on their new twitter account,
“N is for Naija. N is for Nollywood,”read the account’s announcement tweet. “N is the 14th alphabet. 14 is also how many great talents you’re looking at. N is for Netflix. But most importantly…hello, Nigeria!”
N is for Naija. N is for Nollywood. N is the 14th alphabet. 14 is also how many great talents you're looking at. N is for Netflix. But most importantly…hello, Nigeria! pic.twitter.com/js8z3LIyM3
— Netflix Naija (@NetflixNaija) February 25, 2020
According to Business Insider, Netflix is currently developing two unnamed original series from Nigeria as well. Details about one of the series were shared at an event following the launch on Monday, according to Business Insider. One of the shows will be a six-part series “set in modern-day Nigeria and shot in Lagos.”
“This drama tells the story of Kemi, a goddess reincarnated as a human to avenge her sister’s death,” reads the series’ press release.
The show is from Nigerian filmmaker Akin Omotosho and is inspired by her childhood. The cast includes Kate Henshaw and Ade Laoye, Ireti Doyle, Richard Mofe-Damijo, Joke Silva, Bimbo Akintola, and Kehinde Bankole.
speaking at the launch, Netflix’s head of African Originals Dorothy Ghettuba had this to say,
Our continent has a wealth of diversity, multiplicity and beauty in stories that have yet to be told, And we want to be top of mind for creators in Nigeria, especially when it comes to stories they haven’t had a chance to tell yet.”
There’s plenty more content from the continent to look forward to. Netflix’s first “African original,” South Africa’s Queen Sono starring, Pearl Thusi, is set to premiere on Netflix on February 28. Netflix has also given the green light to an upcoming Zambian children’s animated Mama K’s Team 4.