The Ghanaian government ministry responsible for the development and promotion of tourism-related activities in the country, Ministry of Tourism, Arts and Culture under the auspices of Mrs. Barbara Oteng Gyasi has designated Ghanaian rapper, and hiplife artiste Michael Owusu Addo ,(Sarkodie) as the ambassador for the “Year Of Return” initiative.
Sarkodie is also known for his excellent communication, networking skills, and a strong presence on social media, he has been tasked to use his influence to transform and promote tourism, arts and cuture, including the Year of Return which is believed to be the leading sector of the economy in Ghana. He will complete a variety of tasks ranging from proselytizing; supporting or actively encouraging the progress of the initiative. He joins a host of other celebrities who the ministry has choosen as ambassadors for the Year of return festivities.
However, his appointment comes after he made a very passionate speech at the just ended BET HipHop Awards where encouraged the Black American communities to choose Ghana as their destination whenever they are visiting Africa.
Sunday came bearing good news. Congratulations to @sarkodie for winning Best International Flow at the just ended BET Hiphop Awards. Watch the full show and this historic moment on Wednesday 9th October on BET only on DStv. #bethiphopawards2019 #kingsark #highest pic.twitter.com/yuovcQyYqV
— DStvGhana (@DStv_Ghana) October 6, 2019
The Ghana Tourism Authority(GTA) under the auspices of the Ministry of Tourism, Arts, and Culture is leading the project in collaboration with the Office of Diaspora Affairs at the Office of the President the PANAFEST Foundation and The Adinkra Group of the USA.
One of the main goals of the Year of Return campaign is to position Ghana as a key travel destination for African Americans and the African Diaspora. In 2019, the events planned throughout the year will serve as a launch pad for a consistent boost in tourism for Ghana in the near and distant years. Beyond tourism, this initiative supports one of the President’s key developmental agendas in Ghana Beyond Aid. We know that tourism can be a leading indicator to business and investment.
It is focused on ensuring that tourists have a safe, pleasant and wonderful journey home so they will want to come back, get involved, see the opportunity that exists in Ghana for them to work together and begin to rebuild what has been stolen and lost over the past 400 years.